ASP: Offer a Newsletter
Newsletters are a great way to generate a little extra traffic from your more loyal visitors.
There are many creative ways to get visitors to sign up for newsletters that don't involve trickery
or cyber-sleight-of-hand. Consider having a contest or provide some special information exclusively
to newsletter subscribers. You'll be surprised at how many people sign up for newsletters willingly
if there's a good reason to do so. Also, remember to make unsubscribing really easy. Bad word of mouth
spreads much faster than good, and not being able to unsubscribe from a newsletter (for any reason),
will irritate your visitors.
The code provided includes a minimalist implementation, and should be a good start for your site.
The code allows user to subscribe and unsubscribe from a single newsletter. It is freeware and a link
back to my site would be appreciated, but is entirely voluntary